Cookie Policy
Last updated: March 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to the website owners. This policy explains how Capability Systems Ltd uses cookies on our website in compliance with the Privacy and Electronic Communications Regulations 2003 (PECR) and UK GDPR.
2. Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features such as page navigation and access to secure areas. The website cannot function properly without these cookies, and they cannot be switched off.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and your experience.
We use Google Analytics to understand how visitors interact with our website. Analytics cookies are only set if you consent via our cookie banner.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors by assigning a randomly generated identifier | 2 years |
| _ga_<ID> | Maintains session state for Google Analytics | 2 years |
Advertising Cookies
When you accept cookies, we may set advertising cookies to measure the effectiveness of our advertising campaigns on Google Ads and LinkedIn. These cookies help us understand which ads led you to our website and track conversions (such as contact form submissions).
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Used by Google Ads to store and track conversions | 90 days |
| _gcl_aw | Stores Google Ads click information for conversion tracking | 90 days |
| li_sugr | Used by LinkedIn for browser identification | 90 days |
| bcookie | LinkedIn browser identifier cookie | 1 year |
| lidc | Used by LinkedIn for routing and data centre selection | 24 hours |
| UserMatchHistory | Used by LinkedIn for ad targeting and tracking conversions | 30 days |
| AnalyticsSyncHistory | Used by LinkedIn to sync analytics data with third-party services | 30 days |
3. Third-Party Cookies
Our website may include content or features from third-party services. These third parties may set their own cookies on your device. We do not control these cookies and recommend reviewing the privacy policies of any third-party services you interact with.
4. Managing Your Cookie Preferences
You can manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may affect the functionality of this website and other websites you visit.
For more information about how to manage cookies in your browser:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy
- Edge: Settings > Cookies and Site Permissions
5. Your Consent
When you first visit our website, we will ask for your consent to place non-essential cookies on your device. Strictly necessary cookies do not require consent as they are essential for the website to function.
You can withdraw your consent at any time by clearing your cookies through your browser settings or by contacting us.
6. Contact Us
If you have questions about our use of cookies, please contact us:
- Email: jason.brown@capability-systems.com
- Phone: 0208 6009248
- Address: 128 City Road, London, England, EC1V 2NX
7. Changes to This Policy
We may update this cookie policy from time to time. Any changes will be posted on this page with an updated revision date.